On-Demand
2025 LAMFT Conference: Past Perspective to Future Application

Thriving in Private Practice: Strategies for Creating Impact and Income in Counseling

Christy Pennison, LPC-S
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Pricing

Information

Recorded

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Learning Objectives

Participants will be able to:

  • Construct and create a practice plan encompassing strategic goals, target market selection, financial considerations, and personalized growth strategies.

  • Identify and explore effective marketing strategies—from digital marketing to community engagement—to attract and retain clients.

  • Develop streamlined processes for scheduling, communication, billing, and documentation to boost workflow and client satisfaction.

  • Discover alternative avenues for creating impact and generating income beyond direct counseling services.

Description

Explore new opportunities in your counseling career with “Thriving in Private Practice: Strategies for Creating Impact and Income,” led by Christy Pennison, LPC-S. This session will provide essential guidance for creating a solid plan for your practice, implementing effective marketing approaches, refining daily operations, and exploring innovative revenue streams. Gain the clarity, confidence, and practical tools needed to grow a thriving private practice that aligns with your values and goals.

Target Audience

  • Counselor
  • Marriage & Family Therapist
  • Social Worker
  • Substance Use Disorder Professionals

Presenters

Christy Pennison, LPC-S
Christy Pennison is a board-certified counselor supervisor and business leader who founded Be Inspired Counseling & Consulting—a thriving multi-location therapy practice in Central Louisiana—and co-owns The Practice Collab. She’s dedicated to equipping mental health professionals with practical strategies for sustainable growth, impact, resilience, and well-being.