Social media is woven into nearly every aspect of modern life, shaping how we connect, communicate, and share our experiences. For healthcare professionals, these digital spaces can offer opportunities to build community, advocate for change, and expand their marketing reach — but they also introduce new ethical gray areas and boundary challenges.

This workshop invites participants to critically examine how social media intersects with the core values of healthcare professions. Through interactive discussion, case examples, and guided reflection, attendees will explore ethical considerations related to online communication, content creation, confidentiality, self-disclosure, and professional marketing.

Grounded in professional ethical codes, the session highlights how ethical principles - such as integrity, respect for client privacy, the maintenance of appropriate professional boundaries, dual relationships, and confidentiality - apply in a digital context. Together, participants will unpack real-world dilemmas:

● What happens when a client sends a follow request or tags you online?

● How do you balance authenticity with professionalism on social platforms?

● Where’s the line between sharing educational content and revealing too much about your personal life?

This workshop is designed to be both informative and reflective, offering space for participants to share experiences and insights while deepening their understanding of ethical social media use. The goal is not to discourage engagement with digital platforms, but to foster mindful and principled participation that upholds the core values of their profession in an evolving online landscape.