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Live Webinar

From Conditioning to Choice: The Science of Addiction & Recovery

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Information

Date & Time

Learning Objectives

Participants will be able to:

  • Explain how addiction forms in the brain.

  • Identify personal triggers and conditioned responses.

  • Apply strategies to weaken old pathways and build new ones.

Educational Goal

The educational goal of this workshop is for participants to increase knowledge about the neuroscience of addiction, specifically how conditioning creates powerful craving pathways, and identify how intentional behavioral changes foster healthier neural connections during recovery.

Description

Addiction develops as the brain learns to link substances with certain people, places, emotions, and situations through conditioning, creating powerful neural pathways that drive cravings and automatic behaviors. The good news is that the brain can change—by interrupting old patterns and practicing new, healthier responses, those pathways can weaken and recovery-oriented connections can grow stronger. This workshop offers an introduction to the neuroscience of addiction, focusing on how conditioning creates powerful craving pathways in the brain and how recovery helps form healthier neural connections.

Target Audience

  • Addiction Professional
  • Counselor
  • Marriage & Family Therapist
  • Psychologist
  • Social Worker

Presenters

Heath Bechler, LCAC, MBA Chief Executive Officer, Cherry Creek Treatment Center Heath Bechler is the Chief Executive Officer of Cherry Creek Treatment Center, where he leads an innovative program that blends evidence-based substance use treatment with strengths-based approaches, including Gallup’s CliftonStrengths and Positive Psychology. With his undergraduate in Psychology from Kansas State, Masters in Christian Ministry from Friends University and an MBA from Tabor, he has also achieved nearly three decades of experience in behavioral health across many positions. Heath began his career as a third-shift behavioral health technician before serving as a counselor for five years and then administrator across clinical and executive departments. His deep clinical grounding informs his leadership, ensuring that organizational decisions remain rooted in client care. From 2002 to 2012, Heath owned and operated his own company, gaining valuable entrepreneurial expertise. He later spent several years as a consultant, helping treatment centers improve operations, outcomes, and compliance before returning to full-time program leadership to launch Cherry Creek. During his time following the sale of his company, he also was an adjunct educator for Cowley College, instructing AP and college students in Psychology, Sociology, Public Speaking, Leadership, and two of his most recent academic passions, Micro and Macroecononomics. , Heath had the opportunity to speak nationally on numerous topics, including burnout, innovations to cognitive approaches, and alternative sentencing initiatives for drug offenders on Fox News nationally (https://www.foxnews.com/politics/ohio-ballot-measure-seeks-to-reform-drug-laws). He also received commendation for assisting the community of Hesston during a mass shooting event, providing Critical Incident Stress Debriefing services as a part of his role as CEO of EMPAC Employee Assistance. Most recently, Heath was recognized by his high school for his work in the treatment field, establishing a permanent plaque on Hutchinson High School’s Wall of Honor ( https://www.usd308.com/o/hms-7/article/1758770). Heath’s leadership style emphasizes structure, autonomy, and individualized development, empowering clients and staff alike to reach their full potential. Beyond his professional work, Heath enjoys rock hounding, mountain biking, and spending time with his four sons.

Financially Sponsored By

  • Apex Recovery